Creating Clarity to Make Smart Decisions Faster.

Hello there. I’m Rich, a London-based product & service leader specialising in vision and strategy rooted in decades of innovation — creating new products, new directions and new categories.

New Product Innovation

Experience Strategy

Service Design

AI Evaluation & Validation

Business Strategy

Discovery Research

Insights

Digital Transformation

“Rich gave us the clarity we didn't know we needed. The result was a strategy and scope we could take to market and win with. I was impressed by how quickly he grasped our proposition, our audience, and how we operate — and translated that into something that gave us real confidence to launch.”

Nick

Co-Founder, Esse

A few of the partners I’ve worked with

Rich Mills ©2026

Creating Clarity to Make Smart Decisions Faster.

Hello there. I’m Rich, a London-based product & service leader specialising in vision and strategy rooted in decades of innovation — creating new products, new directions and new categories.

New Product Innovation

Experience Strategy

Service Design

AI Evaluation & Validation

Business Strategy

Discovery Research

Insights

Digital Transformation

“Rich gave us the clarity we didn't know we needed. The result was a strategy and scope we could take to market and win with. I was impressed by how quickly he grasped our proposition, our audience, and how we operate — and translated that into something that gave us real confidence to launch.”

Nick

Co-Founder, Esse

A few of the partners I’ve worked with

Rich Mills ©2026

Creating Clarity to Make Smart Decisions Faster.

Hello there. I’m Rich, a London-based product & service leader specialising in vision and strategy rooted in decades of innovation — creating new products, new directions and new categories.

New Product Innovation

Experience Strategy

Service Design

AI Evaluation & Validation

Business Strategy

Discovery Research

Insights

Digital Transformation

“Rich gave us the clarity we didn't know we needed. The result was a strategy and scope we could take to market and win with. I was impressed by how quickly he grasped our proposition, our audience, and how we operate — and translated that into something that gave us real confidence to launch.”

Nick

Co-Founder, Esse

A few of the partners I’ve worked with