Hi! I’m Rich Mills, a service & product designer living in London. Currently I lead design at Reason. Previously, I worked at ?What If! Innovation. I'm a multi-faceted designer with loads of real-world experience in digital and industrial design working across the entire product lifecycle; from visioning and discovery, validating propositions through to launching products, services and ventures that are valuable to both users and businesses. I am a skilled, and confident leader, collaborating across all disciplines involved in the product and service development process.